We set out to design a new kind of fitness center. And we talked to a lot of people to figure out what they wanted. People who have experienced it all: from the bare bones, 24 hour gyms to the fancy health spas. People who are diehard workout fanatics and those who have never really been into fitness…or have fallen off the workout wagon, and are ready to get back on.
Here’s what we heard:
Give me a facility that makes me want to be there.
Give me equipment that really does what it says it will do.
Give me a choice of the latest classes and group fitness offerings, all under one roof.
Give me a reasonable month-to-month membership fee and hassle free, paperless account access.
And give me qualified, caring trainers and instructors who can help me reach my fitness goals.